单项选择题

What aspect of direct mail worries Clive

A．The cost of buying lists of consumers.
B．The time needed to produce a mailshot.
C．The difficulty of measuring effectiveness.
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单项选择题
Why does Clive think advertising in guidebooks would be effective
A．Guidebooks generally only carry a few advertisements.
B．Copies of guidebooks are often kept for several years.
C．Several people usually read each copy of a guidebook.
单项选择题
What point does Rose make about advertising in newspapers
A．The effect of the message may be slight.
B．The message must be repeated frequently.
C．The possibilities for message design are limite
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