单项选择题

Why does Clive think advertising in guidebooks would be effective

A．Guidebooks generally only carry a few advertisements.
B．Copies of guidebooks are often kept for several years.
C．Several people usually read each copy of a guidebook.
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单项选择题
What point does Rose make about advertising in newspapers
A．The effect of the message may be slight.
B．The message must be repeated frequently.
C．The possibilities for message design are limite
单项选择题
What is clive’s long-term goal
A．To replace existing goods with higher quality goods.
B．To boost his profile through association with sport.
C．To build and maintain a stronger brand imag
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