Many articles and books have been written in recent years
about culture in organizations, usually referred to as "Corporate
Culture". Ⅰ. Maintaining corporate culture
1) Hewlett-Packard
— corporate culture: (1) ______ for others, a
sense of community, and plain hard work
— maintenance of corporate culture: through extensive
training of managers and employees 2) Southwest
Airlines — zealous about hiring: looking
for a particular type of person, regardless of (2)______
— to spend a lot of time and communicate with employees in a variety of
ways and a large part of it is (3) ______ Ⅱ. Diversity of corporate
culture Five continuums of cultures according to the Hofstede
Cultural Orientation Model 1) Individual vs. (4)
Orientation 2) Power-distance Orientation 3)
(5)______ Orientation 4) Dominant-Values Orientation
5) (6) ______ Orientation Ⅲ. Change of corporate culture
1) To reengineer themselves: change to (7) ______ orientation
— common and (8)______ goals
— organizational commitment — role clarity among
team members — team leadership
— mutual accountability with the team
— complementary knowledge and skills —
reinforcement of required behavioral competencies
— power ( veal and perceived) — shared
rewards 2) Increasing importance of corporate culture: result
of several recent developments — employees: to be
more responsible and think like (9) ______ ; expected to always
be "on-call" — companies: giving employees
more flexible work schedules; filling employees’ need to belong to
(10)______