填空题

An intelligent person will not allow himself to be influenced by advertisements. Instead, he will, first of all, try to get to know about the (1) ______. regulating them. (1) ______ Secondly, he will try to make sane whether he can believe in advertisements. Honest advertisements can be extremely useful because they save a lot of time and (2) ______ by (2) ______ putting sellers in touch with buyers in a quick and simple way. The dishonest advertiser hopes to sell his goods quickly to make a large profit before (3) ______ (3) ______ begin. There are also semi-dishonest advertisers who make (4) ______ for their products which they (4) ______ know perfectly well to be incapable of (5) ______ (5) ______ With no advertising, (6) ______ would be (6) ______ sold, so the cost of each article would be higher. The more you advertise, the more (7) ______ you can (7) ______ afford to sell your products. As advertisers become more and more expert at their work, they appeal to all (8) ______ to (8) ______ increase sales: greed, (9)______, love of a bargain, (9) ______ fear of the disapproval of other people, etc. However, more and more customers are also becoming suspicious of and (10) ______ to (10) ______ high-powered advertising. This is producing a deliberately modest type of advertisement.