An intelligent person will not allow himself to be
influenced by advertisements. Instead, he will, first of all, try
to get to know about the (1) ______. regulating them. (1) ______
Secondly, he will try to make sane whether he can
believe in advertisements.
Honest advertisements can be extremely useful
because they save a lot of time and (2) ______ by (2) ______
putting sellers in touch with buyers in a quick and
simple way.
The dishonest advertiser hopes to sell his goods
quickly to make a large profit before (3) ______ (3) ______
begin.
There are also semi-dishonest advertisers who
make (4) ______ for their products which they (4) ______
know perfectly well to be incapable of (5) ______ (5) ______
With no advertising, (6) ______ would be (6) ______
sold, so the cost of each article would be higher. The
more you advertise, the more (7) ______ you can (7) ______
afford to sell your products.
As advertisers become more and more expert at
their work, they appeal to all (8) ______ to (8) ______
increase sales: greed, (9)______, love of a bargain, (9) ______
fear of the disapproval of other people, etc.
However, more and more customers are also
becoming suspicious of and (10) ______ to (10) ______
high-powered advertising.
This is producing a deliberately modest type of
advertisement.