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READING PASSAGE 2
You should spend about 20 minutes on Questions 15-27, which are based on Reading Passage 2 below.
Fun for the Masses

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【参考答案】

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Ⅹ 解析：lst and last 3 sentences of paragraph.
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Some consumer researchers distinguish (1) 'rational' motives and 'emotional' (or 'non-rational') motives. They use the term 'rationality' (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term 'rationality' implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. 'Emotional' motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual's own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer's own psychological field. For example, a product purchased to enhance one's self-image (such as a fragrance) is a perfectly rational form. of consumer behavior. (17) behavior. did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.Some researchers go so far (20) to suggest that emphasis (21) 'needs' obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.(51)
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SECTION A CHINESE TO ENGLISHDirections: Translate the following text into English.都市寸土千金，地价炒得越来越高，今后将更高。拥有一个小小花园的希望，对寻常之辈不啻是一种奢望，一种梦想。我想，其实谁都有一个小小花园，这便是我们的内心世界。人的智力需要开发，人的内心世界也是需要开发的。人和动物的区别，除了众所周知的诸多方面，恐怕还在于人有内心世界。心不过是人的一个重要脏器，而内心世界是一种景观，它是由外部世界不断地作用于内心渐渐形成的。每个人都无比关注自己及至亲至爱之人心脏的健损，以至于稍有微疾便惶惶不可终日。但并非每个人都关注自己及至亲至爱之人的内心世界的阴晴。
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