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听力原文:If we want to stick to our plan for growth, then we have to make sure that we retain stafF.We certainly can't afford to keep taking on new people and training them up. I think we were right to drop the purely financial rewards for meeting targets - people are as interested in long-term security as in cash. But the prospect of moving up to the new team leader level seems to be a stronger incentive - a good decision.
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One of the strangest things about dispute over advertisingis that the greater the fuss the much of a mystery the industryitself seems to becomE.Advertising is a passionate areA.It seems to affect those who attack it and those who defendit in remarkable similar ways. Before long both are exhibiting 【M1】______the same compulsive urge to overstate their case tothat it is difficult to believe that the critics and the defenders 【M2】______of advertising are even arguing for the same thing. But justas it seemed sensible for us to regard advertising without go 【M3】______to either extreme, so it also seemed logical to try and find ascold-bloodedly as if we could, what advertising in the Britain 【M4】______of the sixties really was.We knew that they consumed around $ 950 million a 【M5】______year, or roughly 2 percent of the national incomE.We knewthat it employed something over 200,000 individuals, themajority of which were paid salaries considerably above the 【M6】______national averagE.And we knew that it was supposedly run inaccordance certain rather vague and often complex rules and 【M7】______professional orders.Therefore once we tried finding out exactly what all this 【M8】______money went on, what these highly paid individuals did for it(and with it) ,and how the rules and orders influenced them,a curious thing happeneD.This strange animal called advertising,so disliked by its supporters and so beloved by its defenders, 【M9】______began to disappear. In its place were advertisingmen and advertising agencies—all working in different waysand to different rules and all showed quite startling differences 【M10】______of competence, taste and effectiveness.【M1】
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Part B (10 points)(41)OrientationYellowstone is much more than hot ground and gushing steam. Located astride the Continental Divide, most of the park occupies a high plateau surrounded by mountains and drained by several rivers. Park boundaries enclose craggy peaks, alpine lakes, deep canyons, and vast forests. In 1872, Yellowstone became the world's first national park, the result of great foresight on the part of many people about our eventual need for the solace and beauty of wild places.(42) When to GoMore than half of the 3 million annum visitors come in July and August. In September and early October, the weather is good, the visitors few, and the wildlife abundant. In May and June, you can see newborn animals, but the weather may be cold, wet, and even snowy. Between about No-vember 1 and May 1 most park roads are closed to vehicles.(43) Getting There(44) How to VisitThe 142-mile (228.5-kilometer) Grand Loop Road forms a figure eight, with connecting spurs to the five entrances. On any visit, start with the geyser basins and Mammoth Hot Springs to see wildlife and thermal features (caution: both can be hazardous if approached too closely). On the second day, travel to the Grand Canyon of the Yellowstone, Hayden Valley, and Yellowstone LakE.(45) Park InformationPark opens year-rounD.[A] Road from North Entrance to Northeast Entrance open all year; most other park roads closed to cars November through April. Call headquarters for latest weather and road conditions.[B] Facilities for Disabled Visitor centers, Madison and Fishing Bridge Campgrounds, most rest rooms, amphitheaters, numerous ranger-led activities, walks, and exhibits are wheelchair accessiblE.Free brochure availablE.[C] On a longer stay, visit the Northern Range, or consider a boating or fishing trip on Yellowstone Lake; a backcountry excursion on foot or horse; or any of the numerous easy nature trails throughout the park.[D] In early years, what made Yellowstone stand out was the extravaganza of geysers and hot springs. The wild landscape and the bison, elk, and bears were nice but, after all, America was still a pioneer country filled with scenic beauty and animals.[E] By PlaneWest Yellowstone Airport (WYS) at the West Entrance of YellowstonE.(This airport is open June through September.)Cody Airport (COD) about 50 miles (81 kilometers) from the park.[F] During the winter season, mid-December to mid-March, Yellowstone becomes a fantasy of steam and ice; facilities are limited but sufficient. Only the road between the North and Northeast Entrances stays open to cars, but snowmobiling is permitted on unplowed roads. Heated snow coaches offer tours and give cross-country skiers access to the 50 miles (80.5 kilometers ) of groomed trails.(41)
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