单项选择题

Questions 36 to 45 are based on the following passage.
The mobile phone is a magic device widely used these days. Although it has been nearly 30 years since the first commercial mobile-phone network was launched, advertisers have yet to figure out how to get their __36__ out to mobile-phone users in a big way. There are 2.2 billion cell-phone users worldwide, a __37__ that is growing by about 25% each year. Yet spending on ads carried over cell-phone networks last year __38__ to just $1.5 billion worldwide, a fraction of the $424 billion global ad market. But as the number of eyeballs glued to __39__ screens multiplies, so too does the mobile phone’s value as a pocket billboard(广告牌) Consumers are __40__ using their phones for things other than voice calls, such as text messaging, downloading songs and games, and __41__ the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on mobile phones. All of these activities give advertisers __42__ options for reaching audiences. During soccer’s World Cup last summer, for example, Adidas used real-time scores and games to __43__ thousands of fans to a website set up for mobile-phone access. "Our target audience was males aged 17 to 25," says Marcus Spurrell, Adidas regional manager for Asia. "Their mobiles are always on, always in their pocket-you just can’t __44__ cell phones as an advertising tool." Mobile-phone marketing has become as __45__ a platform as TV, online or print.

43（）

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