Chinese audiences watching Transformers 3: Dark of the Moon will recognize more than just the alien robot stars from the previous movies. In the latest blockbuster sequel, which opens on Thursday, household Chinese brand names loom large as part of an unprecedented product placement push. Sam, the protagonist played by Shia LaBeouf, appears in a T-shirt from Meters/bonwe—a mid-level clothing retailer well known to many young Chinese and one of the four Chinese brands to appear in the film. The Chinese branding campaign is the largest so far in any single Hollywood movie, highlighting Chinese companies’ determination to go global and also use global marketing techniques to raise their domestic profiles. "The main motivation is to expand their brand recognition in foreign markets, but for others the focus is on the domestic market because the effect with foreign movies is better," says Didi Zhang at advertising firm Ogilvy & Mather Beijing, which worked with Lenovo on Transformers 3. The robots have also been given the Made-in-China touch. Brains, a spiky-haired robot with bulging fluorescent blue eyes, transforms itself out of a Lenovo Edge computer, sold by China’s largest PC maker. A TCL flatscreen television also makes a brief appearance. One Chinese brand even makes it into the script when a scientist tells Sam that he has to finish his Shuhua Low Lactose Milk—a product of Yili, one of the China’s largest dairy companies. Chinese marketing experts believe that their nation’s products will quickly become more visible in global media. Meters/bonwe is pushing large-scale product placement in Plants & Zombies, a computer game. "Transformers 3 will quickly speed up the trend," said Ms. Zhang. The Chinese brand that makes it into the script of Transformers 3 is______.