TEXT D One of the most
authoritative voices speaking to us today is, of course, the voice of the
advertisers. Its shrilling clamour(喧闹声)dominates our lives. It shouts at us from
the television screens and the radio loudspeakers; waves to us from every page
of the newspaper; plucks at our sleeves on the escalator; signals to us from the
mad-side Billboards all day and flashes messages to us in coloured lights at
night. Advertising has been among England’s biggest growth
industries since the war, in terms of the ratio of money earnings to demonstrate
achievement. Why all this fantastic expenditure Perhaps the
answer is that advertising saves the manufacturers from having to think about
the customer. At the stage of designing and developing a product, there is quite
enough to think about without worrying over whether anybody will want to buy it.
The designer is busy enough without adding customer appeal to all his other
problems of man-hours and machine tolerances and stress factors. So they just go
ahead and make the thing and leave it to the advertiser to find eleven ways of
making it appeal to purchasers after they finish it, by pretending that it gives
status, or attracts love, or signifies manliness. If the advertising agency can
do this authoritatively enough, the. manufacturer is in clover (养尊处优).
Other manufacturers find advertising saves them from changing their
product. And manufacturers hate change. The ideal product is or another, some
alteration seems called for how much better to change the image, the packet or
the pitch made by the product, rather than go to all the inconvenience of
changing the product itself. Advertisers are appreciated by manufacturers because they ______.
A．advise them on ways of giving a product customer appeal B．accept responsibility for giving a product customer appeal C．advise them on the best time to go ahead with production D．consult them during the design and development stages