单项选择题

Protection of the environment is based on a principle that is beginning to be used in the field of jurisprudence. The principle has to do with property rights. The idea is that we all have a property right in the air and water around us. If a business firm pollutes that air or water, their act in so doing constitutes damage to something we own—just as if the firm had dropped a smoke bomb down our chimney. Our legal ease against such a firm is then baaed on the complaint that we deserve compensation for an infringement of our right to use our private property as we please ( provided we don’ t interfere with the same rights of a neighbor). Assuming we win the case, the offending firm then has to pay us for damaging our property—the air or water we "own".
And so protection of the environment, specifically the control of pollution, now rests on the idea that we, as members of the public, share a right to clean air and water and to the good health that clean air and water quality can give us. But, as always, costs and benefits are involved in any decision to improve the environment.
In an Adam Smithian, self-interested world, entrepreneurs or businessmen are expected to increase their profits as much as possible. The natural way to do this is to produce at the lowest possible cost. But at whose cost It is obviously cheaper for entrepreneurs to dump waste into the nearest stream or into the atmosphere than to truck it to some waste disposal facility or to filter it as it comes out of smokestacks. Therefore, what may be sensible for entrepreneurs may not be desirable for the community.
Here is a classic trade-off: When the government intervenes to force entrepreneurs to stop polluting, entrepreneurs have to adopt more expensive means of production or waste disposal. Inevitably, they will charge higher prices, and, given no change in demand, the quantity demanded will drop and workers will be laid off. The trade-off is therefore cleaner air and water or more unemployment. This is how economists view this problem.

According to the passage, the unlawfulness of pollution is relevant to its().

A. increasing consumption of natural resources
B. ruining effects on the world environment
C. damage to the property owned by other citizens
D. straining of the relations between enterprises and communities

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单项选择题
单项选择题
From the last paragraph we learn ______. A. direct advertising is the best way to promote a product B. companies are trying to find the best way to sell their products C. advertising is becoming enriched by the research in this area D. old ways of advertising is giving ways to new ways of doing it
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In addition to newspapers, magazines, radio, and television, other special devices order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mail advertising, unmailed direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mall enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.