In this section there are four passages followed by
questions or unfinished statements, each with four suggested answers marked [A],
[B] , [C], and [D]. Choose the one that you think is the best answer.
Mark your answers on your ANSWER SHEET. TEXT A For the executive producer
of a network nightly news program, the workday often begins at midnight— as mine
did during seven years with ABC’s evening newscast①. The first order
of business was a call to the assignment desk for a pre-bedtime
rundown of latest developments. The
assignment desk operates 24 hours a day, staffed by editors who move crews,
correspondents and equipment to the scene of events. Assignment-desk editors are
logistics experts; they have to know plane schedules, satellite availability,
and whom to get in touch with at local stations and overseas broadcasting
systems. They are required to assess stories as they break on the wire
services--sometimes even before they do—and to decide how much effort to make to
cover those stories. When the United States was going to appeal
to arms against Iraq, the number of correspondents and crews was constantly
evaluated. Based on reports from the field and also upon the skilled judgments
of desk editors in New York City, the right number of personnel was kept on the
alert. The rest were allowed to continue working throughout the world, in
America and Iraq ready to move but not tied down by false alarms.
The studio staff of ABC’s "World News Tonight" assembles at 9 a.m. to
prepare for the 6:30 "air" p. m. deadline. Overnight dispatches from outlying
bureaus and press services are read. There are phone conversations with the
broadcast’s staff producers in domestic bureaus and with the London bureau
senior producer, who coordinates overseas coverage. A pattern emerges for the
day’s news, a pattern outlined in the executive producer’s first lineup. The
lineup tells the staff what stories are scheduled; what the priorities are for
processing film of editing tape; what scripts need to be written; what
commercials are scheduled; how long stories should run and in what order.
Without a lineup, there would be chaos. Each story’s relative
value in dollars and cents must be continually assessed by the executive
producer. Cutting back satellite booking to save money might meant that an
explanation delivered by an anchor person will replace actual photos of an
event. A decline in live coverage could send viewers away and drive ratings
down, but there is not enough money to do everything. So decisions must be made
and made rapidly—be cause delay can mean a missed connection for shipping tape
or access to a satellite blocked by a competitor. The broadcasts
themselves require pacing and style. The audience has to be allowed to breathe
between periods of intense excitement. A vivid pictorial report followed by less
exacting materials allows the viewer to reflect on information that has just
flashed by. Frequent switches from one anchor to another or from one film or
tape report to another create a sense of forward movement. Ideally, leading and
tags to stories are worked out with field correspondents, enabling them to fit
their reports into the program’s narrative flow so the audience’s attention does
not wander and more substance is absorbed②. Scripts
are constantly rewritten to blend well with incoming pictures. Good copy is
crisp, informative. Our rule: the fewer words the better. If a picture can do
the work, let it. What is the text mainly about
A.Ways to cut down the cost of the coverage. B.How to make the report more attractive. C.To describe tile work of the executive producer. D.To introduce the style and features of the news program.