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Ask an American schoolchild what he or she is learning in school these days and you might even get a reply, provided you ask it in Spanish. But don’t bother, here’s the answer. Americans nowadays are not learning any of the things that we learned in our day, like reading and writing. Apparently these are considered fusty old subjects, invented by white males to oppress women and minorities.
What are they learning In a Vermont college town I found the answer sitting in a toy store book rack, next to typical kids’ books like "Heather Has Two Mommies and Daddy is ’Dysfunctional’". It’s a teacher’s guide called "Happy To Be Me", subtitled "Building Self-Esteem". Self-esteem as it turns out, is a big subject in American classrooms. Many American schools see building it as important as teaching reading and writing. They call it "whole language" teaching, borrowing terminology from the granola people to compete in the education marketplace.
No one ever spent a moment building my self-esteem when I was in school. In fact, from the day I first stepped inside a classroom my self-esteem was one big demolition site. All that mattered was "the subject", be it geography, history, or mathematics. I was praised when I remembered that "near", "fit", "friendly", "pleasing", "like" and their opposites took the dative case in Latin. I was reviled when I forgot what a cosine was good for. Generally, I lived my school years beneath a torrent of castigation so consistent I eventually ceased to hear it, as people who live near the sea eventually stop hearing the waves.
Schools have changed. Reviling is out, for one thing. More important, subjects have changed. Whereas I learned English, modern kids learn something called "language skills". Whereas I learned writing, modern kids learn something called "communication". Communication, the book tells us, is seven per cent words, twenty three per cent facial expression, twenty per cent tone of voice, and fifty per cent body language. So this column, with its carefully chosen words, would earn at most a grade of seven per cent. That is, if the school even gave out something as oppressive and demanding as grades.
The result is that, in place of English classes, American children are getting a course in "How to Win Friends and Influence People". Consider the new attitude toward journal writing: I remember one high school English class when we were required to keep a journal. The idea was to emulate those great writers who confided in dimes, searching their soul and honing their critical thinking on paper.
"Happy To Be Me" states that journals are a great way for students to get in touch with their feelings. Tell students they can write one sentence or a whole page. Reassure them that no one, not even you, will read what they write. After the unit, hopefully all students will be feeling good about themselves and will want to share some of their entries with the class.
There was a time when no self-respecting book for English teachers would use "great" or "hopefully" that way. Moreover, back then the purpose of English courses (an antique term for "Unit") was not to help students "feel good about themselves". Which is good, because all that reviling didn’t make me feel particularly good about anything .

We may infer from Paragraph 4 that the writer generally disagrees with one of the following ideas: ().

A. the whole concept of communication is being perceived differently
B. the way American children communicate among themselves is more important than anything else
C. academic skills should be encouraged and promoted in the American education system
D. the progress that American children could be monitor with more traditional methods

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The word prospective in the first sentence of the passage means ______. A. would be B. prosperous C. rich D. old
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In addition to newspapers, magazines, radio, and television, other special devices order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mail advertising, unmailed direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mall enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.