单项选择题

International airlines have rediscovered the business travelers, the man or woman who regularly jets from country to country as part of the job. This does not necessarily mean that airlines ever abandoned their business travelers. Indeed, companies like Lufthansa and Swissair would rightly argue that they have always catered best for the executive class passengers. But many lines could be accused of concentrating too heavily recently on attracting passengers by volume, often at the expense of regular travelers. Too often, they have seemed geared for quantity rather than quality.
Operating a major airline in the 1980s is essentially a matter of finding the right mix of passengers. The airlines need to fill up the back end of their wide-bodied jets with low fare passengers, without forgetting that the front end should be filled with people who pay substantially more for their tickets.
It is no coincidence that the two major airline bankruptcies in 1982 were among the companies specializing in cheap flights. But low fares require consistently full aircraft to make flights economically viable, and in the recent recession the volume of traffic has not grown. Equally the large number of airlines jostling for the available passengers has created a huge excess of capacity. The net result of excess capacity and cut-throat competition driving down fares has bean to push some airlines into collapse and leave many others hovering on the brink. What does "in-flight service" (Line 1, Para, 5) mean
[A] Service on the plane. [C] Flights within one country.
[B] A new safety device. [D] Charge-free air service.

Against this grim background, it is no surprise that airlines are turning increasingly towards the business travelers to improve their rates of return. They have invested much time and effort to establish exactly what the executive demands for sitting apart from the tourists.High on the list of priorities is punctuality; an executive’s time is money, In-flight service is another area where the airlines are jostling for the executive’s attention. The free drinks and headsets and better food are all part of the lure.
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单项选择题
David McNeill says that confident speakers use ______. [A] hand gestures [C] smile [B] speech [D expression
AOL’s (TWX) Tmveo.com is one of my favorite video search engines. I use it to retrieve clips of business speakers to study their body language. Symantec’s (SYMC) John Thompson, Oracle’s (ORCL) Larry Ellison, Cisco’s (CSCO) John Chambers, and eBay’s (EBAY) Meg Whitman are excellent examples of people with confident, energetic body language.
4. Study TV and radio personalities.
Stars of television and radio who score high on the likability scale have high-energy personalities. I had a conversation with Suze Orman over the phone a couple of years ago and remember it to this day. Her energy comes right through the speaker. What you see on her CNBC show is what you get behind the scenes. High energy. The other day I watched Food Network ( SSP ) star Rachael Ray sign books at a mall where I happened to be shopping. Sometimes critics poke fun at her "perky" personality and phrases like "yum-o," but the fact is she has energy and millions of viewers enjoy it. The network morning-show hosts are typically chosen for their energetic personalities. Today’s Matt Lauer on NBC ( GE ) and The Early Show’s Julie Chen on CBS (CBS) are excellent examples, but there are many others on morning television.
Remember, maintaining an energetic presence is very difficult to do unless you’re involved with something you enjoy. If you are truly passionate about your company, product, or service, then show it. Speak with energy and vitality. Your listeners will love you for it.