单项选择题
| Because of its potential for cutting
costs, the distribution step in the marketing process is receiving more
attention. Distribution involves warehousing, transporting and keeping inventory
of manufactured products. Take an everyday product like fabric softener. After
it comes off the assembly line, it’s packed in cartons and trucked to warehouses
around the country. When orders come in from retailers, the fabric softener is
delivered to supermarket shelves. This is distribution. Probably the most crucial area for controlling costs is inventory. Companies don’t want to overproduce and have unsold stock of their product piled up in warehouses. Wholesale companies and large retail chains employ several techniques for inventory control. This is where the computer revolution really had an impact. Computerized information systems give precise and up-to-date accounts of inventory on hand. And the field of distribution offers good entry-level jobs for persons with training in computer programming or data processing. Overseeing the whole area of distribution is the distribution manager. This job is becoming increasingly important and can lead to an executive position. |