单项选择题

It is hard to imagine a more perfect gift than a fine watch, which lasts a lifetime and can become a family heirloom (传家宝). "Other gifts that you give don’t last very long," says vice president Karl-Friedrich Scheufele of Geneva-based Chopard. "And there are very few that stay with the person wherever they go. This is the amazing thing about watches -- they are both beautiful and intimate. You have one on your wrist, and you remember a happy time in your life when you look at it."
For something so personal, choosing the right watch demands corresponding care. Here is a brief look at some trends watch buyers will encounter this season.
The most obvious trend in watches this season is the overwhelming popularity of sports watches in stainless steel. Yellow gold and two-tone watches of gold and steel are out -- and full steel is in.
With the steel trend comes sportiness (花哨), which has been the industry’s watchword, as it were, for the past three years. Generally speaking, the demand for large-scale steel-case designs -- with either steel or leather straps -- has led to a great supply of large, even bulky, designs for both men and women. "There is a demand for watches that are bigger and bolder," says Suryia Hill, media-relations manager for Roberg6 Watches Geneva.
At Citizen, bulky sports watches are the big sellers. "People like to differentiate themselves with their watches, and calm, thin designs are not popular at the moment," says Willi Richter, general manager of Hamburg-based Citizen Watch Europe GmbH. "Young, middle-aged and even older people these days want to show that they are active, so they prefer bold, active watches.\

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