单项选择题

Fast food, a mainstay of American eating for decades, may have reached a plateau in the United States as the maturing baby-boom generation looks for a more varied menu. Fast foxed still represents a $102 billion a year industry, but growth has turned sluggish recently amid tough competition from retail food stores and a more affluent population willing to try new things and spend more, analysts say. Signs of trouble in fast food include price-cutting by industry leaders, including efforts by McDonald’s to attract customers with a 55 cent hamburger, and major players pulling out or selling. O’Pepsico, for example, is selling its fast-food restaurant division that includes Taco Bell, Pizza Hut and KFC.
"It’s becoming harder and harder for these firms to grow," said Jim Brown, a professor of marketing at Virginia Tech University. "I think in the United States fast food has reached a saturation (饱和) point because of the number of competitors and the number of outlets."
Fast-food restaurant revenues grew 2.5 per cent in 1996, according to industry figures, the slowest since the recession of 1991. That is a far cry from (大不相同于) the levels of the 1970s and 1980s. According to the Food Marketing Institute, consumers are using supermarkets for 21 per cent of take-home food, nearly double the level of a year ago. While fast-food restaurants still lead, their share slipped significantly, from 48 per cent in 1996 to 41 per cent in 1997.
"Consumers have never been more demanding than they are today," said Michael Sansolo, senior vice president of the Supermarket Trade Group. "They are pressed for time. Money is still an issue... but their tastes are increasingly diverse — whether it’s gourmet foods, ethnic foods or organic offerings."
Meanwhile, the aging of the baby-boom population — and the growth in the number of so-called "empty nesters" with grown children — has meant a surge in the number of people willing to spend more for upscale items. This generation "will have the luxury of being more discriminating" as their children leave home, notes Harry Balzer, vice president of the Chicago-based NPD consulting group. Balzer said some 18 million baby boomers will become empty-nesters in the next 10 years, leaving them with more disposable income to spend on dining out. "Fast and cheap will still be driving factors... but our definitions of fast and cheap may be changing."
Various reports suggest industry leader McDonald’s is straggling, losing market share with lower same-store sales while cutting back the number of new outlets in the United States, partly due to pressure from franchisers who don’t want to be squeezed. The company replaced the head of its 12,000 US restaurant chain last October amid a slump in US market share.
Which of the following is not mentioned as an influence on people’s choices of food

A.Speed and price of the food.
B.Diversity of the food.
C.Tastes of the consumers.
D.Age of the consumers.
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单项选择题
A person might need ______ calories to maintain a healthy condition in a day. A) no less than 2,000 C) more than 2,000 B) less than 2,000 D) roughly about 2,000
A calorie is a unit of energy. We tend to associate calories with food, but they apply to anything containing energy. For example, a gallon (about 4 liters) of gasoline contains about 31,000,000 calories.
Specifically, a calorie is the amount of energy, or heat, it takes to raise the temperature of 1 gram of water 1 degree Celsius (1.8 degrees Fahrenheit). One calorie is equal to 4.184 joules (焦耳), a common unit of energy used in the physical sciences.
Most of us think of calories in relation to food, as in "This can of soda has 200 calories." It turns out that the calories on a food package are actually kilocalories (1,000 calories=1 kilocalorie). The word is sometimes capitalized to show the difference, but usually not. A food calorie contains 4,184 joules. A can of soda containing 200 food calories contains 200,000 regular calories, or 200 kilocalories. A gallon of gasoline contains 31,000 kilocalories.
The same applies to exercise—when a fitness chart says you burn about 100 calories for every mile you jog, it means 100 kilocalories. For the duration of this article, when we say "calorie", we mean "kilocalorie"
What Calories Do
Human beings need energy to survive—to breathe, move, pump blood—and they acquire this energy from food.
The number of calories in a food is a measure of how-much potential energy that food possesses. A gram of carbohydrates(碳水化合物) has 4 calories, a gram of protein has 4 calories, and a gram of fat has 9 calories. Foods are a compilation of these three building blocks. So if you know how many carbohydrates, fats and proteins are in any given food, you know how many calories, or how much energy, that food contains.
If we look at the nutritional label on the back of a packet of maple-and-brown-sugar oatmeal, we find that it has 160 calories. This means that if we were to pour this oatmeal into a dish, set the oatmeal on fire and get it to burn completely (which is actually pretty tricky), the reaction would produce 160 kilocalories (remember: food calories are kilocalories)—enough energy to raise the temperature of 160 kilograms of water 1 degree Celsius.
If we look closer at the nutritional label, we see that our oatmeal has 2 grams of fat, 4 grams of protein and 32 grams of carbohydrates, producing a total of 162 calories (apparently, food manufacturers like to round down). Of these 162 calories, 18 come from fat (9 cal×2g), 16 come from protein (4 cal×4g) and 128 come from carbohydrates (4 cal×32g).
Our bodies "burn" the calories in the oatmeal through metabolic (新陈代谢的) processes, by which enzymes (酵素) break the carbohydrates into glucose (葡萄糖) and other sugars, the fats into glycerol (丙三醇) and fatty acids and the proteins into amino acids (氨基酸).
These molecules are then transported through the bloodstream to the cells, where they are either absorbed for immediate use or sent on to the final stage of metabolism in which they are reacted with oxygen to release their stored energy.
Your Caloric Needs
Just how many calories do our cells need to function well The number is different for every person. You may notice on the nutritional labels of the foods you buy that the "percent daily values" are based on a 2,000 calorie diet. 2,000 calories is a rough average of what a person needs to eat in a day, but your body might need more or less than 2,000 calories. Height, weight, gender, age and activity level all affect your caloric needs.
There are several factors that regulate how many calories we need each day. Some of these considerations are your metabolic rate (新陈代谢率), physical activity level and thermic (热的) effect of food, sleep patterns, age, gender, body mass and body size.
To determine your caloric intake value for building mass, multiply your body weight by 24, while multiplying your body weight by 17 to determine your approximate maintenance level caloric intake.
The main function of carbohydrates is to be a source of energy for the body. In the end, energy drawn from the breakdown of glucose and glycogen (肝糖) is used to fuel muscular contractions as well as provide a "protein sparing" effect.
Unlike the other macro-nutrients, proteins contain nitrogen (氮) which is important in the formation of new muscle tissue. The human body requires 22 different amino acids, which are found in protein, and can be classified as either essential or non-essential.
Essential amino acids can’t be synthesized in the body, while non-essential amino acids can be. Under normal conditions, protein serves an important’ role in the maintenance, repair, and growth of body tissues.
Proteins make up about 15% of your total body mass and have several roles in the body. Proteins also regulate the acid/base quality of body fluids and are necessary for muscle contractions, hormone production, and the activation of metabolic processes.
In the human body, fat provides the largest store of potential energy, produces hormones, strengthens cell structures, transmits nerve impulses and provides insulation (绝热) from cold environments. Fats actually contribute to about 50% of the energy required during light and moderate exercise, and this percentage rises as the work period is prolonged.
Calories, Fat and Exercise
So what happens if you take in more or fewer calories than your body bums You either gain or lose fat, respectively. An accumulation of 3,500 extra calories is stored by your body as 1 pound of fat—fat is the body’s way of saving energy for a rainy day. If, on the other hand, you bum 3,500 more calories than you eat, whether by exercising more or eating less, your body converts 1 pound of its stored fat into energy to make up for the deficit.
One thing about exercise is that it raises your metabolic rate not only while you’re huffing and puffing (忙得喘不过气来) on the treadmill (踏车). Your metabolism takes a while to return to its normal pace. It continues to function at a higher level; your body bums an increased number of calories for about two hours after you’ve stopped exercising.
Lots of people wonder if it matters where their calories come from. At its most basic, if we eat exactly the number of calories that we bum and if we’re only talking about weight, the answer is no a calorie is a calorie. A protein calorie is not different from a fat calorie—they are simply units of energy. As long as you bum what you eat, you will maintain your weight; and as long as you bum more than you eat, you’ll lose weight.
But if we’re talking nutrition, it definitely matters where those calories originate. Carbohydrates and proteins are healthier sources of calories than fats. Although our bodies do need a certain amount of fat to function properly—an adequate supply of fat allows your body to absorb the vitamins you ingest—an excess of fat can have serious health consequences.