单项选择题

________ emphasizes personal selling to potential customers rather than mass media advertising.

A.Pull
B.Push
C.Direct
D.Retailing
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单项选择题
Even the best continually seek ways to （）their skills.

A.sharp
B.sharpener
C.sharpen
单项选择题
________ happens when a firm builds a plant in a country and agrees to take a certain percentage of the plant’s output as partial payment of the contract.
A.Buyback
B.Counterpurchase
C.Countertrade
D.Barter
单项选择题
_________ is logistics systems designed to deliver parts to a production process as they are needed, not before.
A.Just-In-Time
B.Agile
B.Lean
C.Flexible
单项选择题
Learning effects are cost savings that come from ____________.
A.trial-and-error
B.learning
B.practice
D.failure
单项选择题
Controls are the metrics used to measure the__________ and make judgements about how well managers are running them.
A.performance
B.profit
C.performance
D.profitability
单项选择题
Franchising is a specialized form. of_________ in which the franchiser not only sells intangible property (normally a trademark) to the franchisee, but it also insists that the franchisee agree to abide by strict rules as to how it does business.
A.licensing
B.renting
C.sharing
D.lending
单项选择题
Turnkey Project is a project in which a firm agrees to set up an operating plant for a foreign client and hand over the “________” when the plant is fully operational.
A.key
B.operation
C.power
D.maneuver
单项选择题
_________ aims at giving a company a competitive advantage over its rivals.
A.Strategic
B.Multipoint
C.Predatory
D.Experience
单项选择题
Profitability is the rate of _________________.
A.return
B.profit
C.deficit
D.exchange
单项选择题
Strategic alliances are cooperative agreements between potential or actual_________ for the benefit of all companies concerned.
A.coordinators
B.partners
C.enterprises
D.competitors
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