单项选择题

SECTION A CONVERSATIONS
Directions: In this section you will hear several conversations. Listen to the conversations carefully and then answer the questions that follow.
听力原文：W: Hi, Tom. How's your chemistry paper going?
M: It's coming along. But I've been staring at this computer screen for hours and my eyes hurt.
W: Yeah, doing that can make your eyes feel really dry and tired. You should take a break.
M: I can't. I have to get this paper written. It's due tomorrow.
W: You know, I read about computers and eye problems recently. The article says that they are usually caused by not blinking your eyes enough.
M: Blinking? I thought I just needed new glasses.
W: Nay. When you blink, the movement of closing and opening your eyes, even thought it happens really fast, helps moisten your eyes. It's the lack of moisture that causes the problem.
M: Oh, that makes sense. But what does it have to do with the computer?
W: People who use computers tend to stare at the monitor and blink less often than they normally would. That leads to dry irritated eyes.
M: Well, that certainly helped mine feel now. They really hurt.
W: The article I read about office workers found that the workers averaged 22 blinks a minute when relax, but just 7 a minute while looking at text on a computer screen.
M: Wow, that's quite a difference.
W: They also kept their eyes open wider, which means that moisture evaporated more quickly.
M: I wonder if using some kind of eye drops would make them feel better.
W: That might help. But the best prescription is to take a break and rest your eyes.
M: Ok. Let's go and get some coffee. I can finish this later tonight.
Why is blinking important?
A．It helps the eyes absorb eye drops.
B．It helps to keep the eyes moist.
C．It improves a person's concentration.
D．It prevents a buildup of chemicals in the eyes.

A.
听力原文：W:
B.
W:
C.
M:
D.
W:
E.
M:
F.
W:
G.
M:
H.
M:
I.
W:
J.
M:
K.
W:
L.
M:
M.
W:
N.
M:
O.
Why
P.It
Q.
B．It
R.
C．It
S.
D．It
T.

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听力原文：Man: So what exactly is POP?Woman: Well, POP stands for Point of Purchasing and it refers to the advertising techniques used to sell specific products at the point where customers buy them.Man: Such as at the supermarket check-out or on the shelves in a shop?Woman: Yes, that's right, and managers are slowly beginning to realise how successful it can be and are building it into their general plans for promoting product ranges. The surprising thing is it's taking a while to catch on in a big way.Man: Is that because firms are going to have to spend a lot of money in the early stages?Woman: That's true, and of course the displays have to be serviced regularly. But we know that most people don't decide what to buy until they are in the shop. And it seems that retail Managers are beginning to see sense at last. Firstly, it's generally accepted that consumers ignore adverts on TV. Secondly, the expansion of cable and satellite TV channels has made it much more difficult to reach all consumers with all effective TV advertising campaign while remaining within budget. Point of purchasing advertising is more selective but cheaper.Man: I believe that Samsung, for example, have invested heavily in POP to boost sales of its computer monitors?Woman: That's right. They wanted to convince consumers to purchase individual components when buying a computer system rather than what it describes as 'inappropriate' packages. They say they have gone for POP because it wasn't just awareness-raising they were after. They wanted to influence even those customers who had decided on something else by demonstrating Samsung's products in store.Man: So are companies actually employing POP agencies?Woman: Some are but many, like Ford, are asking their planners to look into the research that has been done in the area to find out things like how long it take to launch a new brand, how many people visit an advertising fixture in a shop and so on.Man: But companies are still reluctant to allocate large budgets to POP because it's almost impossible to assess the results of specific campaigns?Woman: Yes, but there are success stories. The Cheltenham and Gloucester Building Society decided to move into a retail environment and sell their pensions more aggressively. They looked seriously at where they sited displays and did some research to find out where the best places in the branch were. They placed their leaflets in well-designed dispensers in the walk ways between the doors and the counters rather than on the walls.Man: So you think more companies can be persuaded down the POP route?Woman: I think retailers will always want to set a number of conditions on POP campaigns. They'll want the campaign to fit in with their store's style. and they won't want the products detracting too much from their own brands. They'll also want to manage the area themselves or ensure that the agency keeps the displays in good condition.Man: So is the future for POP agencies looking good?Woman: In the short term it's reasonable. The pressure on retail space brought about by retailers' own-label products is an obstacle and POP needs to develop a more exciting image by using interactive ideas such as smell, visual effects and sound.?You will hear two people discussing Point of Purchasing(POP)projects.?For each question 23-30 mark one letter (A, B or C)for the correct answer.?After you have listened once, replay each recording.What do POP projects aim to do?A．encourage managers to plan their advertisingB．in crease sales of particular productsC．increase the amount spent on advertising

A.
Man:
B.
Man:
C.
Man:
D.
Man:
E.
Man:
F.
Man:
G.
Man:
H.
?You
I.
?For
J.
?After
K.
What
L.encourage
M.in
N.increase

单项选择题

A．They have accidents when they try to outrun other boats.B．They fall overboard when they stand up in their boat.C．They sit or lie on the bottom of their boat.D．They fall asleep and water enters their boat.

A.They
B.
B．They
C.
C．They
D.
D．They
E.