单项选择题

资料：From Coins to Credit Banking Throughout the Ages is a concise history of banks and the banking industry from ancient times to the present. James Gallagher, who has made a career of covering financial news for several newspapers, has done a careful job of investigating his subject. Although he presents the facts carefully, Mr. Gallagher has made what could have been a dry book into one that is interesting and enjoyable. By telling amusing anecdotes about historical figures, he makes them come alive. Even people who are not particularly attracted to the subject matter will find this book engrossing.
What most likely is Mr. Gallagher's job?

A.Banker
B.Librarian
C.Journalist
D.Publisher

<上一题目录下一题>

热门试题

单项选择题

资料：Word of Mouth promotion is based on the principle of pull marketing.Word of mouth （WOM） promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales.Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales.The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect.Why does the company try to get coverage of RB events in the press?

A.becauseithelpstogeneratemomentum
B.becausetheeventsarefunnyenoughtobetransmitted
C.becauseithelpstocreatebrandawarenessandgrowsales
D.bothAandC

单项选择题

资料：Global business travel topped $1.2 trillion and is expected to reach $1.6 trillion by 2020, according to new research by the Global Business Travel Association（GBTA）, an association representing the interests of corporate travel managers. What’s more China has now surpassed the U.S. as the largest business travel market in the world, ringing up $291 billion last year.At the same time, all is not rosy and a number of major issues are lurking ahead. A weakening global economy, Brexit and this year’s U.S. presidential election will mean growth will not be a straight line upwards.“The uncertainty created by financial upheaval and pending changes to trade and immigration rules will raise management heartburn. This will cause some postponement, even outright cancellation, of business trips. It may also trigger travel budget constriction as management seeks to hedge the uncertainty.” the report says.At the same time Concur, a company that provides support services for travel managers, released that the sharing economy is gaining traction with business travelers, based on its analysis of 40 million users who spend over $70 billion annually.Concur data indicates 56 percent growth for Airbnb type services in usage from Q1 2015 to Q1 2016. On average, business travelers stay five nights when home sharing versus three nights in a hotel.“Managing travel and expense is becoming increasingly complex, between integration with mobile technology, nuances in traveler preferences, and new travel supplier strategies,” notes Robb Nielsen, vice president of global produce experience at Concur. “This demands a fully connected travel and expense ecosystem paired with actionable insights, giving travel managers the visibility and control they need to drive cost savings.”A press released added, “The vast majority of business travelers also want to receive personalized travel options. However, even though business travelers want personalized options, they are hesitant to share too much personal information to obtain them. They are commonly willing to share details such as their frequent flyer or hotel loyalty number, preferred airline and hotel brands and aircraft seat preferences, but fewer than half would share their travel history, preferred leisure activities while traveling, their business calendar with booked appointments and their social media account names.”Which of the following does not influence Global business travel market, according to the text?

A.ImmigrationRules
B.Straightlineupwardsinworldeconomy
C.USpresidentialelection
D.Weakeningglobaleconomy

相关试题