填空题
Thriving Car Market Still Needs Loyal Consumers
China’s thriving car market has huge business opportunities, but automakers need to put more effort the developing customer loyalty, according to a recent
(34) survey. The survey was done by research firm AC Nielsen in Beijing, or Shanghai
(35) and Guangzhou, China’s most three major automobile markets. It said that
(36) China’s individual car owners should still have not developed brand loyalty.
(37) Though some specific brands have a monopoly in the market here, but they have
(38) not completely won favor among local customers. It was revealed that about 11 %
(39) of the people in Beijing had cars, putting that city in first place among the other
(40) three. In Shanghai and Guangzhou, the rates were all 4% and 5% respectively.
(41) Prices were largely responsible for that. When cars in Beijing are priced at around
(42) 139,000 yuan, while in Guangzhou they are at 190, 000 yuan, and in Shanghai,
(43) about 220,00 yuan. Except for the deluxe models, most brands do not have a
(44) competitive edge because consumers are not only so aware of the
(45) manufactures. In addition, car dealers need to improve their service to build up brand loyalty. China is expected to produce over 2.8 million cars this year, compared to slightly over 2 million last year.