Section A Translate the underlined sentences in
the following passage into Chinese. Remember to write the answers on the answer
sheet.
On December 11, 2001, after 15 years of negotiations, the
world’s most populous country finally joined the world’s most important trade
body. Yet China’s accession to the WTO, although hailed by some as signaling "a
seismic shift in global marketing", should nudge perceptive observers to look
beyond the rhetoric and focus on the actions that will be needed to prosper in
China’s complex market. Those who fail to do so will likely experience more pain
than profit. Far from being a signal that foreign companies can
sweep into China and establish market dominance, WTO accession marks the first
milestone in what promises to be a long and potentially grueling contest between
foreign and local brands. (81) Foreign products were perceived to be
inherently more desirable than local ones even if they were less affordable.
But a growing brand savvy among Chinese enterprises is rapidly eroding this
perception, making it harder for foreign companies to establish and maintain
leadership in China. (82) Foreign companies will also have to
adjust to the realities of being guests in a country undergoing profound social
and economic stress. For the first time, Chinese enterprises will face
full-blown international competition and closer regulatory scrutiny from
entities located outside their own borders. (83) The huge tasks of
restructuring state-owned enterprises and getting rid of the social welfare
system of the past half century are certain to make the next 5 to 10 years
difficult for many Chinese, no matter how smoothly the government manages the
transition. China represents a potential goldmine for the
ambitious marketer. (84) In addition to having a large and growing number of
middle-class consumers, it has shown a singular genius for weathering the
financial and economic storms that have attacked other countries in Asia and
throughout the industrialized world. Many foreign companies are thriving
here. Starbucks, Kentucky Fried Chicken, and McDonald’s dot the maps of China’s
major cities, while technology companies such as IBM, Nokia, and Motorola are
among the most successful brands in their categories. The growth extends into
the financial and professional services sectors as well. (85)
Yet foreign brands face a serious challenge in China, and for those who care
to read them, the warning signs are already visible : strong local brands,
Chinese nationalism and the readiness of local firms to compete according to the
new rules of the game.