A presentation has two important components: what you say and (51) you deliver it. The term delivery covers a wide (52) of featares of speaking and eye contact is one of them. The appropriate use of eye contact (53) from one culture to another. In some cultures, women are (54) to lower their eyes in most communication (55) ; in others, younger people must keep their eyes lowered when addressing older people. (56) in the United States, (57) you are addressing an individual, a small group of people, or a larger audience, you are expected to look at them. You do not have to stare (58) and continuously; (59) , it is appropriate when speaking to one person to (60) occasionally. In a small group you should look around at the different members of the group. (61) When addressing a larger audience, you should try to make eye contact with different people around the room. It is important to look at the (62) . Audience, not just the people in the center of the room, (63) you will probably have to turn your head and/or your body in order to make proper eye contact with people (64) at the sides of the room. If you look at the ceiling, you will give the impression that you are not interested in your audience. A speaker establishes friendly relationship with the audience mainly (65) eye contact, and good relationship is essential to the success of any speech.