A = Station manager B = Purchasing manager C = Retail foodstore manager D = Retail store manager E = City manager Who... ※ should maintain an adequate supply of necessary items. 71. ______ ※ should have a Master’s degree in public administration. 72. ______ ※ could earn 26000 U. S. dollars annually in a small city. 73. ______ ※ should have been trained in mass communications at 74. ______ college. ※ may have learned the trade in a family-owned store. 75. ______ ※ is very much concerned with employee and customer relations. 76. ______ ※ works longer hours than clerks do. 77. ______ ※ works for the construction company. 78. ______ ※ coordinates operations in the foodstore. 79. ______ ※ may get bonuses for sales volume and profits generated. 80. ______ STATION MANAGER The station manager of a small television or radio station may also be the owner and may play an active role in various functions of the four major departments: programming, engineering, sales, and general administration. In large stations of metropolitan cities, the station manager may be titled Director of Directors, since he’s in communication with directors of programming, continuity, radio and television, public service, etc. In either case, his function is to control all aspects of production—from budgeting to presentation of programming—to inform, educate and entertain the viewing and listening audience. Places of Employment New York, Chicago, and Los Angeles offer the most opportunities. However positions can be found in medium-to-large cities throughout the country. Skills Required A four-year program with a specialization in broadcasting, mass communications, telecommunications, speech, or journalism provides an excellent background for the station manager. However emphasis in programming, management, and marketing may be sufficient education for efficiently operating a television or radio station. Employment Outlook through 1990 Good, especially in cablevision. Competition for higher-man agement positions is vigorous; the ratings game can be ruthless and take its toll at all levels. Salaries Managers in small communities: $15 000-$25 000; managers in larger cities: $30 000-$65 000. PURCHASING MANAGER If materials, supplies, or equipment are not on hand when they’re needed, the entire production process or workflow in an organization could be interrupted or halted. Maintaining an adequate supply of necessary items is the purchasing manager’s responsibility. This includes more than just buying goods and services, however. Market forecasting, production planning, and inventory control are all parts of the job. Purchasing managers supervise purchasing agents or industrial buyers , who carry out the actual purchase process. Places of Employment Over half of all purchasing managers work for moderate-to-large manufacturers. The remainder are employed by government agencies, construction companies, hospitals, and schools. These opportunities exist everywhere yet are concentrated in large industrial and governmental centers such as Washington, D. C. Chicago, Pittsburgh, and Los Angeles. Skills required two or four-year program. More employers are requiring an M.B.A. Employment Outlook through 1990 Good; excellent with an M. B. A. Salaries Junior purchasing agent: $18 500; purchasing managers: $27 000-$60 000. The federal government pays entry-level purchasing agents $12 000 -$14 000. RETAIL FOODSTORE MANAGER In the various types of foodstore—supermarket, small grocery store, convenience store, and specialty foodstore the manager coordinates all store operations. These duties often include planning work schedules and controlling advertising, ordering, pricing, hiring, and especially customer relations. Managers may assist clerks and stockboys in their day-to-day functions or may supervise and assist in the delicatessen sections, film processing, check cashing, and catering. Other responsibilities include store security, personnel matters, expense control, and planning possible competitive strategy. Places of Employment Throughout the country. Most growth is in the Sun Belt region. Skills Required Four-year program. In the smaller owner/operator grocery store a manager may have learned the business from stockboy on up or may have learned the trade in a family-owned store. More and more formal education is becoming essential in the growing retail foodstore business, with the ever-expanding offerings of product, services, and nonfood items. Employment Outlook thru 1990 Average. Salaries Trainees: $14000-$18000 RETAIL STORE MANAGER There are some 2,700,000 retail trade workers, and of those some 10 percent may be considered managerial or supervisory. The job of the retail store manager is to coordinate all store operations, plan work schedules, and control advertising, ordering merchandise, pricing, displaying, amt selling. The manager is always concerned with employee and customer relations in addition to store security, personnel services, expense control, and planning all phases of the merchandising and selling procedures. Managers work longer hours than do sales-people and clerks, planning merchandising strategy, taking inventory, and completing reports. Places of Employment Throughout the country. As chains continue to discover opportunities in smaller communities, positions will be available in communities of under 15 000 population. Careers with traditional department stores are primarily limited to the medium-to-large cities. Skills Required Two-or four-year program. National chains require a four-year degree. Positions as department heads, division managers, and corporate executives may be available for those who survive the rigors of first-line management to take on added responsibilities at higher levels. Employment Outlook thru 1990 Average. Salaries $12 000-$17 000 for assistant managers; $17 000-$50 000 for managers, plus commissions and/or bonuses for sales volume and profits generated. CITY MANAGER With the increase in urban problems—growth versus decay of the inner cities, industrial expansion—there’s increasing need for people with managerial skills. City managers are usually appointed by elected officials, such as city councils, and the managers are responsible to that governing body. The duties of the city manager include tax collections and disbursements, law enforcement, public-works projects, hiring department heads and supporting staffs, and preparation of annual budgets(to be approved by the city officials). Other duties may include collecting rents, designing traffic control, crime prevention, urban planning, etc. Places of Employment Generally, cities with populations over 50 000. A few smaller affluent communities have moved to the city manager concept. Skills Required Master’s degree in pubilc administration. Some cities will accept a person with a four-year degree and several years’ experience as an assistant city manager. Employment Outlook thru 1990 Very good as cities seek out professionally qualified managers—not politicians -to handle complex city affairs. Salaries Assistant city managers: $15 000-$25 000; city managers: small city, $26 000; medium-to-large cities, $50 000 +.