A. Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage.
B. Through the brand name, the company has established a relationship with customers’ feelings that has made the product highly successful,
C. Another survey estimated that only one in ten companies had the information they needed to make strategic decisions.
D. Lacking any debate about the future, these are typically reduced to a once-a-year form-filling exercise.
E. If this comes across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another.
F. In the past, it was generally believed that the scale of the company was the most significant factor.
G. They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors.