填空题
Great potential exists for businesses in the United States to become more active in exporting. Only 15% of U. S. exporters account for 85% of the value of U. S. manufactured exports. One-half of all exporters sell in only one foreign market. 20% of exporters (3% of U.S. companies) export to more than five foreign markets.
Competing effectively abroad allows companies to keep the edge they need at home. However, due to the real costs and risks associated with exporting, it is up to each company to weigh the necessary commitment against the potential benefits. Below you will find suggestions and names of agencies which can assist you.
Recommendations for successful exporting:
1. Select overseas distributors carefully.
2. Treat international distributors on an equal basis with their domestic counterparts.
3. Continue to pursue export business even when the U.S. market is healthy.
4. Obtain qualified export counseling and develop a master plan before starting an export business.
5. Do not assume that a marketing technique that works in Japan will be equally successful in France or Portugal.
6. Be willing to adapt products to meet regulations and cultural preferences of other countries.
7. Print service, sale, and warranty messages in local languages.
Great potential exists for U. S. companies to become more active (46) Only (47) of U. S. businesses export to more than five markets abroad. The announcement gives (48) recommendations for successful exporting. For example, when the U.S. market is doing well, companies should continue to (49) Potential exporters should be willing to change products to meet regulations and (50) of other countries.