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Thriving Car Market Still Needs Loyal Consumers
Correct China’s thriving car market has huge business opportunities, but automakers
the need to put more effort into the developing customer loyalty, according to a recent
34 survey. The survey was done by research firm AC Nielsen in Beijing, or Shanghai
35 and Guangzhou, China’s most three major automobile markets. It said that
36 China’s individual car owners should still have not developedbrand loyalty.
37 Though some specific brands have a monopoly in the market here, but they have
38 not completely won favor among local customers. It was revealed that about 11%
39 of the people in Beijing had cars, putting that city in first place among the other
40 three. In Shanghai and Guangzhou, the rates were all 4 and 5 %, respectively.
41 Prices were largely responsible for that. When cars in Beijing are priced around
42 139, 000 yuan, while in Guangzhou they are at 190,000 yuan, and in Shanghai,
43 about 220, 00 yuan. Except for the deluxe models, most brands do not have a
44 competitive edge because consumers are not only so aware of the
45 manufacturers. In addition, car dealers need to improve their service to build up
brand loyalty. China is expected to produce over 2.8 million cars this year, up
from slightly over 2 million last year.
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A. Bob Herbold, the executive vice president and chief operating officer for Microsoft, said that the judge’s ruling this week is just a first step in the process that is just getting under way.
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