In this section you will hear a mini-lecture. You will hear the lecture ONCE
ONLY. While listening, take notes on the important points. Your notes will not
be marked, but you will need them to complete a gap-filling task after the
mini-lecture. When the lecture is over, you will be given two minutes to check
your notes, and another ten minutes to complete the gap-filling task on ANSWER
SHEET ONE. Use the blank sheet for note taking. Now
listen to the mini-lecture. ANSWER SHEET ONE Complete the gap-filling task. Some of the gaps below may require a
maximum of THREE words. Make sure the word(s) you fill in is (are) both
grammatically and semantically acceptable. You may refer to your
notes. Define Your Core Message
A dynamite speech is built upon a strong foundation of form and
structure. Before you start choosing stories and making PowerPoint slides, you
have to have a distinct point of focus that makes it easy for your audience to
follow you. I. Decide your core messages Core
messages are designed to get people to act or think differently.
They’re simple, clear and 1 . II. Consider the challenge that’s facing your
listener — Core message provides a 2
to that challenge. e.g. core message is a major
highway, 3 and supporting information
are connected to that highway by entrance and exit ramps. — You
can get off your core message to make a supporting point, but you have to be
able to 4 that point back to your core
message. III. A solid core message is easy to follow
That doesn’t mean that there isn’t room for fun or humour.
It just means that it all 5 IV. What is a good core message — A good
core message is 6 , challenging and
proactive. — A core message must also be specific, 7 and morally correct. V. Try to
create a little 8 or friction
— You need to be a little dangerous because, as a speaker, safe is a very
dangerous place to be. — A safe speaker is
9 , and often boring. e.g. Here’s a quote
from Earl Nightingale, —He said, "We become what we think about
all day long." VI. Be the leader people want to
follow Shift from the traditional role of being a
leader. e.g. "Courtesy 10 anger." opens up a lot of room for exploration about customer service and
the role courtesy plays.