单项选择题

The primary purpose of the passage is to ______.

A．contrast possible outcomes of a type of business investment.
B．suggest more careful evaluation of a type of business investment.
C．illustrate various ways in which a type of business investment could fail to enhance revenues.
D．trace the general problems of a company to a certain type of business investment.

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单项选择题

The passage suggests that bank managers failed to consider whether or not the service improvement mentioned ______.

A．was too complicated to be easily described to prospective customers.
B．made a measurable change in the experiences of customers in the bank's offices.
C．could be sustained if the number of customers increased significantly.
D．was an innovation that competing banks could have imitated.

单项选择题

The passage suggests which of the following about service provided by the regional bank prior to its in vestment in enhancing that service

A．It enabled the bank to retain customers at an acceptable rate.
B．It threatened to weaken the bank's competitive position with respect to other regional banks.
C．It had already been improved after having caused damage to the bank's reputation in the past.
D．It was slightly superior to that of the bank's regional competitors.