问答题

Next Hot Trend for Cell Phones: Reading
Mobile Technology Meets the Novel in Japan
Your eyes probably hurt just thinking about it: Tens of thousands of Japanese cell-phone owners are poring over full-length novels on their tiny screens.
In this technology-enamored nation, the mobile phone has become so widespread as an entertainment and communication device that reading e-malls, news headlines and weather forecasts--rather advanced mobile features by global standards--is routine.
Now, Japan’s cell-phone users are turning pages.
Several mobile websites offer hundreds of novels--classics, best sellers and some works written especially for the medium.
It takes some getting used to. Only a few lines pop up at a time because the phone screen is about half the size of a business card.
But improvements in the quality of liquid-crystal displays and features such as automatic page-flipping, or scrolling, make the endeavor far more enjoyable than you’d imagine.
Cell Phone Novels
The first time I lived in Japan, around ten years ago, I came across the most popular technology advancements that were coming out for cell phones. At the time, Americans were just getting into the cell phone market, with what seemed like cell phones that weighed around five pounds. Still today, Europe and Asia are years ahead in cell phone technology and the gaps seem to be increasing with each passing year.
A few days ago, Japanese newspapers were plastered with news that another Japanese novel will hit the shelves, wait no cell phones The novel is called Koizora (translated as Love Sky in English) and was first started as a cell phone novel in 2005. Basically, cell phone novels are started as a subscription based novel. Eachday, a subscriber will enter the book site via cell phone websites and read the newest addition to the novel. It is stated that the readership for this particular book registered over 10 million hits since December 2005. The cell phone novel was so popular; Starts Publishing Co. bought the rights and published it as a two-volume set which has sold over 1.2 million copies so far. In addition, it was just announced that the cell phone novel will be created into a movie in the upcoming years.
Is this the future of new authors Will new journalists and authors be required to sell the rights to cell phone companies before signing on to a book deal In comparison, it worked for singer Sandi Thorn on Myspace.com a few years back. With the increase of Interact users, Sandi Thom decided that since she could not get through the tight bonds of the record companies, she would rely strictly on downloads from the Internet. Her viewers, much like Koizora’s readership on cell phones, gained her the response that she needed to cut a record deal.
While cell phone novels such as Koizora may be annoying conventional readers that are not as eager to start reading novels on tiny LCD screens, the younger generation is more than eager. In Japan especially, the readership in the cell phone industry is generally a girl based industry however is increasing every day.
A Library in One Hand
In the latest versions, cell-phone novels are downloaded in short installments and run on handsets as Java-based applications. You’re free to browse as though you’re in a bookstore, whether you’re at home, in your office or on a commuter train. A whole library can be tucked away in your cell phone--a gadget you carry around anyway.
"You can read whenever you have a spare moment, and you don’t even need to use both hands," says Taro Matsumura, a 24-year-old graduate student who sometimes reads essays and serial novels on his phone.
Such times could be just around the corner in the United States, where cell phones become increasingly used for relaying data, including video, digital photos and music.
U. S. publisher Random House recently bought a share in VOCEL, a San Diego-based company that provides such mobile-phone products as Scholastic Aptitude Test preparation programs. Random House also said it reached licensing arrangements with VOCEL to provide cell-phone access to the publisher’s Living Language foreign language study programs and Prima Games video game strategy guides.
Cell-phone books are also gradually starting to get traction in China and South Korea. In Japan, though, some people are really getting hooked, finding the phone an intimate tool for reading.
Reading with the Lights Off
It’s especially effective for intensifying the thrills of a horror story, said Satoko Kajita, who oversees content development at Bandai Networks Co. Ltd.
The Tokyo-based wireless service provider offers 150 books on its site, called "Bunko Yomihodai," which means "All You Can Read Paperbacks." It began the service in 2003 and saw interest grow last year. There are now about 50,000 subscribers.
"It’s hard to understand unless you try it out," Kajita said, adding that the handset’s backlight allows people to read with the lights off--a convenience that delights parents who like to read near sleeping infants.
Users can search by author, title and genre, and readers can write reviews, send fan mail to authors and request what they want to read, all from their phones.
A recent marketing study by Bandai found that more than half the readers are female, and many are reading cell-phone books in their homes.
Surprisingly, people are using cell-phone books to catch up on classics they never finished reading. And people are perusing sex manuals and other books they’re too embarrassed to be caught reading or buying. More common is keeping an electronic dictionary in your phone in case a need arises.
Cell-phone novels remain a niche market compared with ringtones, music downloads and video games, said Yoshiteru Yamaguchi, executive director at Japan’s top mobile carrier NTT DoCoMo. But no longer is reading books on a phone considered unbelievable, he said.
Opportunity for Unknown Writers
In Japan, cell-phone books have already won respect as an emerging culture.
A writer who, goes by the single name Yoshi wrote Deep Love, a series of stories about a Tokyo teenage prostitute. He began by posting them on an obscure cell-phone site he started and made reader payment voluntary.
Deep Love, which uses erotic language and violence to create a page-turner despite an absurd plot-line, became a hit, mainly through word of mouth among young adults. It went on to become a movie, TV show and "manga" or Japanese-style comic book.
It’s even been turned into a real book, with some 2.6 million copies sold.
Like the Internet, cell-phone publishing offers an opportunity for unknown writers, and it delivers new kinds of fun because it’s interactive, said Katsuya Yamashita, executive producer at Starts Publishing Corp., which publishes Yoshi’s works.
Another work by Yoshi, a horror mystery, has a cell-phone Web link that readers click. One pulls up a video clip of a bleeding face; another shows a letter that tells people to go on living.
Yoshi, a former prep-school instructor who sees his readers as "a community," reads the dozens of e-mail messages teenage fans send him daily and uses their material for story ideas.
He also knows immediately when readers are getting bored and changes the plot when access tallies start dipping for his stories.
"It’s like playing live music at a club," he said. "You know right away if the audience isn’t responding, and you can change what you’re doing right then and there.\
Yoshi’s Deep Love became very popular with ______.