Directions: The following is an introduction to trade fair.
After reading it, you should give brief answers to the 5 questions(No. 56
through No. 60)that follow. The answers (in no more than 3
words)should be written after the corresponding numbers.
A trade fair(trade show or expo)is an exhibition(展览)organized
so that companies in a specific industry can showcase and demonstrate(展示)their
latest products, service, study activities of rivals and examine recent
trends and opportunities. Some trade fairs are open to the public, while others
can only be attended by company representatives(members of the trade)and members
of the press, therefore trade shows are classified as either “Public” or “Trade
Only”. They are held on a continuing basis in virtually all markets and normally
attract companies from around the globe. For example, in the U. S. there are
currently over 2,500 trade shows held every year, and several online directories
have been established to help organizers, attendees, and marketers identify
appropriate events. Consequently, cities often promote trade shows as a
means of economic development. An increasing number of
trade fairs are happening online, and these events are called
virtual(虚拟的)tradeshows. They are increasing in popularity(流行)due to their
relatively low cost and because there is no need to travel whether you are
attending or exhibiting. What is the reason for the popularity of the trade fair
The popularity due to their ______ and save of traveling time.