单项选择题

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated (1) on the efficient production of goods, and then relied on " (2) salesmanship" to move as much of these goods as possible. Such production and (3) focuses on the needs of the seller to produce goods and then (4) them into money.
Marketing, (5) , focuses on the wants of consumers. It begins with first analyzing the (6) and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that (7) trying to sell (8) is easiest to produce or buy for resale, the makers and dealers first (9) to find out what the consumer wants to buy and then (10) making it (11) for (12) .
This concept does not imply that business is benevolent or that consumer satisfaction is given (13) over profit in a company. There are always (14) to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is (15) understanding and catering to customers.
A(n) (16) example of the importance of catering to the consumer (17) itself in mid-1985, when Coca Cola changed the flavor of its drink. The (18) of the new flavor by a (19) portion of the public (20) a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

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