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What is globalization The short answer is that globalization is the integration of everything with everything else. A more complete definition is that globalization is the integration of markets, finance, and technology in a way that shrinks the world from a size medium to a size small. Globalization enables each of us, wherever we live, to reach around the world farther, faster, deeper, and cheaper than ever before and at the same time allows the world to reach into each of us farther, faster, deeper, and cheaper than ever before. I believe this process is almost entirely driven by technology. There’s a concept in strategic theory, stating that capabilities create intentions. In other words, if you give people B-52s, they will find ways to use them. This concept is quite useful when thinking about globalization, too. If I have a cell phone that can call around the world at zero marginal cost to 180 different countries, I will indeed call around the world to 180 different countries. If I have Internet access and can do business online, a business in which my suppliers, customers, and competitors are all global, then I will be global, too. And I will be global whether there is a World Trade Organization agreement or not.