填空题

Directions: In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the main points in your own words. Finally, when the passage is read for the third time, you should check what you have written.
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly (36) . One manufacturer’s toothpaste tends to differ very little from another manufacture’s. Thus, manufacturers are (37) with a problem-how to keep sales high enough to stay in business. Manufacturers solve this problem by (38) They try to (39) consumers in various ways. In fact, advertisements may be (40) into two types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a (41) that seems scientific. For example it may say that the dentists (42) flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth. A scientific (43) gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. (44) .
One way of doing this is to make the products appear alive. For example, (45) . Ads of this sort are silly, but they also tend to be amusing. (46) .