Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid (36) ___________of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at (37) ___________ prices. By drawing attention to new ideas it helps (38) ___________to raise standards of living. By helping to increase demand it (39) ___________an increased need for labor, and is therefore an effective way to fight (40) ___________. It lowers the costs of many (41) ___________: without advertisements your daily newspaper would cost four times as much, the price of your television (42) ___________would need to be doubled, and travel by bus or tube would cost more.
And perhaps most important of all, advertising provides a (43) ___________ of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern, the terms of advertising, (44)__________________________________. He might fool some people for a little while through misleading advertising. He will not do so for long, (45) __________________________________. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value. (46) __________________________________.