One of the three major commercial networks, CBS were
1. ______ organized in 1928 when
its founder William Paley acquired ownership of a group of radio station.
2. ______ As the Columbia
Broadcasting System expanded its
operations, soon become the largest radio network in the United
3. ______ States, it precociously recognized the potential for
the rapidly evolved television broadcasting
technology. On July 13th, 1931, 4. ______ it began
experimentally television broadcasting in New York,
5. ______ and ten years later began regular black and white week
6. ______ broadcasts over its
WCBW TV station in the same city, that
7. ______ became WCBS TV in November 1946. With Television City in
Hollywood, CBS
launched the industry’s first full scale
production studio.
Today CBS owns television stations, radio
stations, and
home video productions and distribution interests. The CBS
Broadcasting Group
composed of six divisions: television
8. ______ network, entertainment, sports, news, local television
stations, and
radio.
For most of commercial television history, CBS has been
the leader in
prime time ratings, having the highest rated
shows in almost every year from the mid-1950s through the
mid-1914s.
During the late 1914s, however, CBS lost its top
position from NBC.
9.
______ CBS has traditionally been strong in the TV news area.
The network began the first regular TV news program in
1948 with Douglas Edwards as anchor.
Journalism legends such as Edward R.
Murrow and Walter Cronkite gave CBS its reputation as
quality news broadcaster.
10. ______