Task 4 Directions:The following is a list of
various advertisement terms. After reading it, you are required to find the
items equivalent to (与……相同的) those given in Chinese in the table below. Then you
should put the corresponding letters in brackets on the Answer Sheet, numbered
51 to 55.
A--Buyer Behavior
B--Market
Segmentation C--Target Audience
D--Advertising Budget E--Environmental Analysis
F--Market
Positioning G--Broadcasting Advertising
H--Online Advertising
I--Idea Generation
J--Press Conferences
K--Point-of-Purchase Advertising
L--Directory Advertising M--Tracking Feedback
N--Feature Stories O--Message Development
P--Product Differentiation ( )销售点广告 ( )产生创意