A. How would you know what a fair price for the security is
B. This means that someone is currently bidding "$ 70 for the stock and another party is willing to sell at $ 70.25."
C. How stocks are actually purchased
D. "Bulls" buy in anticipation of the market going up.
E. In this way, the buyer (or seller) is ensured that the best price is secured and they are not shortchanged or cheated in any way.
F. Then you would place a call to your stockbroker, who would enter an order to buy the 100 shares at the current market price.
G. If the market is going down the only way to recover your investment is to hang on to the stock and wait for it to come back.