填空题

Advertising is a way of bringing (36) to the public for the purpose of selling a product, a service, an idea, or an (37) . The information is transmitted by means of (38) word or over the air. It may be presented as a simple (39) of fact, or as more often, it may be offered in colorful or even (40) language. All advertising is intended to (41) people to do some specific things, such as buy a product, order a service, join an organization, or (42) a meeting and so on. Each advertisement is paid for by a person, a group, an organization, or a business (43) seeking to advance his or its goals.
In a modern society, everyone uses advertising in one way or another. A person may obtain a job by answering a classified ad, or sometimes called a small ad. It is placed in a newspaper by those wishing to sell or buy something, lease or rent something, offer or get employment, etc. (44) . In choosing food products and other items of daily living, he is usually guided or influenced by advertising. (45) .
Advertising has certainly played an important part in making modern goods and services available to the general public, it hastened consumer’s acceptance of such new products as cars, telephones, electric refrigerators, and frozen foods. (46) .