单项选择题

In the fourth paragraph, why do many companies prefer to diversify rather than stay in a concentrated market

A.To reduce the risk
B.To spread the risk
C.To earn a high rate of return
D.To strengthen the market position
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单项选择题
In the second paragraph, what features does differentiated marketing have compared with undifferentiated marketing
A.Consumers will purchase less. Differentiated marketing creates less total sales and the production as well as marketing costs are reduced.
B.Consumers will purchase more. Differentiated marketing creates more total sales and the production as well as marketing costs are reduced.
C.Consumers will purchase less. Differentiated marketing creates more total sales and the production as well as marketing costs are increased.
D.Consumers will purchase more. Differentiated marketing creates more total sales and the production as well as marketing costs are increased.
单项选择题
According to the first paragraph and among the following products, what product will not benefit from undifferentiated marketing
A.Chocolate bar
B.Detergent
C.Steel
D.Shampoo
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