单项选择题

案例分析题

The Great Newspaper War
Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used no illustrations and the articles were__________(51)politics or business.
Two men_________(52) that -Joseph Pulitzer of the New York World and William Randolph Hearst of the New York Morning Journal. Pulitzer_________(53) the New York World in 1883. he changed it form a traditional newspaper into a very_________(54) one overnight(一夜之间). He__________(55) lots of illustrations and cartoons. And he told his reporters to write articles on__________(56) crime or scandal they could find. And they did. One of them even pretended she was crazy and then she was__________(57) to a mental hospital. She them wrote a series of articles about the poor_________(58)of patients in those hospitals.
In 1895, Hearst___________(59) to New York from California. He wanted the New York Morning Journal to be more sensational(轰动的) and more exciting_____________(60) the New York World. He also wanted it to be cheaper, so he_______________(61) the price by a penny. Hearst attracted attention because his headlines were bigger than_________(62). He often said, "Big print makes big news."
Pulitzer and Hearst did anything they_____________(63) to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator(插图画家), to_____________(64) pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was___________(65). Hearst answered, "You furnish (提供) the pictures. I’ll furnish the war."

62（）

点击查看答案&解析