Read the following text and fill each of the numbered
spaces with ONE suitable word．
The most obvious purpose of advertising is to inform the
consumer of available products or services．The second (31) is
to sell the product．The second purpose might be more important to the
manufacturers than the (32) ．The manufacturers go beyond only
telling consumers about their products．They also try to persuade customers to
buy the (33) by creating a desire (34)
it．Because of advertisement，consumers think that they want something
that they do not need．After buying something，the purchaser cannot always explain
why it was (35) ． Even (36)
the purchaser probably does not know why he or she bought
something，the manufacturers (37) ．Manufacturers have analyzed
the business of (38) and buying．They know all the different
motives that influence a consumer’s purchase—some rational and (39)
emotional．Furthermore，they take advantage of this
(40) . Why (41) so
many products displayed at the checkout counters in grocery stores The store
management has some good (42) . By the time the customer
is (43) to pay for a purchase, he or she has already made
rational. thought-out decisions (44) what he or she needs and
wants to buy. The (45) feels that he or she has done a
good job of choosing the items. The shopper is especially vulnerable at this
point. The (46) of candy, chewing gum, and magazines are very
attractive. They persuade the purchaser to buy something for emotional, not
(47) motives. For example, the customer neither needs nor plans
to buy candy. but while the customer is standing, waiting to pay money, he or
she may suddenly decide to buy (48) . This is exactly
(49) the store and the manufacturer hope that the customer
will (50) . The customer follows his or her plan.