Many countries will not allow cigarette advertising in their
newspapers or on TV especially since the advertisements are usually written with
young, people in mind. In (51) of advertising, the tobacco
companies have begun to sponsor sports events. They give money to football,
motor racing, tennis and a (52) of other sports on
condition (53) the name of the cigarette is mentioned. This
is now causing concern, because it does exactly (54) many ads
tried to do—suggest that (55) has some relation with being
strong and athletic. In all this, the point of view of the
non-smoking has to be considered, as (56) : "I wish the
smokers would stop (57) the air. I wish I could eat in a
restaurant (58) having to smell cigarette smoke." It has been
calculated that, in a room (59) a large number of people are
smoking, a (60) will breathe in the equivalent of two or
three cigarettes during an evening. In fact, non-smokers are now a majority in
many western countries. More and more people are giving (61)
the habit, discouraged by high prices, influenced by anti-smoking
advertising—or just aware that smoking is no (62) really a
polite thing to do. Faced (63) lower sales,
the western tobacco companies have begun to look for markets outside their own
countries. They have begun (64) campaigns to persuade young
people in developing countries (65) smoking American or
British or French cigarettes is a sophisticated western habit, (66)
they should copy. As a (67) more and more young
people are spending the little money they have (68) a product
which the West recognizes as (69) and no longer wants. The
high number of young smokers in India, in South America and in South-East Asia
will be (70) of tomorrow’s problems.