Local Newspapers in Britain 1.
Britain has a large circulation(发行量) of the national newspapers. The
DailyMirror and The Daily Express both sell about 4
million copies each day. On average, every family will buy one newspaper in the
morning, and take two or three on Sundays. 2. Local newspapers
are just as popular as the national ones in Britain. Local papers have a weekly
circulation of 13 million. Nearly every town and country area has its own paper,
and almost every local paper is financially holding its own. Many local
newspapers are earning good profits. 3. Local newspapers have
their special characteristics. They mainly satisfy interest in local
events—births, weddings, deaths, council meetings, and sports. Editors often
rely on a small staff of people who know the district well. Clubs and churches
in the neighborhood regularly supply these papers with much local news. Local
news does not get out of date as quickly as national news. If there is no room
for it in this week’s edition, a news item can be held over until the following
week. 4. The editor of a local newspaper never forgets that the
success of any newspaper depends on advertising. For this reason, he is keen to
keep the good will of local businessmen. If the newspaper sells well with
carefully chosen news items to attract local readers, the businessmen will be
grateful to the paper for the opportunity of keeping their products in the
public eye. 5. Local newspapers seldom comment on problems of
national importance, and editors rarely take sides on political questions. But
they can often provide service to the community in expressing public feeling on
local issues. A newspaper can sometimes persuade the council to take action to
improve transport, provide better shopping facilities, and preserve local
monuments and places of interest. Paragraph 2 ______
A. Keeping Good Relations with Local Businessmen
B. Service Provided by Local Newspapers
C. Large Circulation of the National Newspapers
D. Special Features of Local Newspapers
E. Power of Local Newspapers
F. Popularity of Local Newspapers