单项选择题

Every year, college tuition goes up faster than inflation, and public figures respond with outrage. But the object of their anger is illusory: Tuition is no longer a meaningful number.
If colleges are (62) to bring down costs, we have to be honest about what the costs are. If families are to understand the financial implications of a college education, greater (63) is needed. And achieving these goals will require a (64) change in our vocabulary.
First, tuition rates are meaningless as an (65) of the actual cost of college education. At many private colleges with endowments (捐赠), the actual annual cost of educating a student is higher than the (66) indicated by the price tag.
This explains (67) tuition rises so much each year; colleges are trying to make up ground on costs that already significantly (68) tuition. But these increases narrow the gap very (69) Colleges generally make up the (70) from their endowments and fundraising.
Second, tuition is meaningless as a (71) to affordability. At institutions with endowments and (72) fundraising activities, those endowed funds and gifts commonly (73) financial aid to students.
(74) " tuition and fees " and "financial aid," we should talk about the "total cost" of a year at college, the "student contribution" toward that cost and the "match," or the amount a college or university (75) toward the annual cost of educating a student.
Our current approach to tuition-- reflecting neither actual costs nor what students pay--has significant negative (76) . Students and families are not (77) to think effectively about the financial (78) of college or what they are getting for their money. And college administrations and faculties themselves don’t have the clearest (79) for decision making.
Given both the expense of educating a young person and the demands (80) on students and families to contribute to paying for that expense, students, families, faculties and the public all (81) that straight talk.

(81) should choose （）

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