Television has changed the lifestyle of people in every
industrialize 62. ______. country in the world.
In the United States, where sociologists have stud-
ied the effects, some interesting observations have been
made.
Television, although not essential, has
become an important part of
most people’s lives. In many ways, it supports and sustains modem life.
Yet
when what can be seen on TV in one day is critically analyzed,
which becomes evident that television is not a teacher but a
sustainer; 63. ______. the poor quality of
programming does not elevate (提高) people into
greater understanding, but rather maintains and
encourages the life as it
exists.
The primary reason
for the lack of quantity in American television is
64. ______. related to both the history of TV programming development and the
eco- nomics of TV. Television in America began from the radio. Radio compa-
65. ______. nies and their sponsors first
experimented with television. Therefore, the close relationship where the
advertisers had with radio programs became 66.
______. the system for American TV. Sponsors not only paid money time within
67. ______. programs, but many
actually produced the programs. Thus, in American society, television is
primarily concerned with reflecting and attracting society rather than
experiment with new ideas. Advertisers want to attract 68.
______. the largest viewing audience possibly. To do so requires that the
pro- 69. ______. grams be entertaining
rather than educational, attractive rather than chal- lenging.
Television in America today remains, in a large extent, with the
70. ______. same organization and
standards as they had thirty years ago. The hope for further development and
true achievement toward improving society will require for a change in the
entire system.
71. ______.