You will hear five extracts about five low-cost ways to market their business.
For each extract there are two tasks. For Task One, choose the relatively suitable title of each extract from the list A—H. For Task Two, choose the benefit of the way inferred in each extract from the list A—H.
You will hear the recording twice.
TASK ONE
A. Create a destination
B. Combine business with pleasure and charity
C. Become an online expert
D. Court local media
E. Take steps to make customers feel special
F. Stop servicing break-even customers
G. Create business cards that prospects keep
H. Don’t let customers simply slip away