填空题

PART ONE
·You will hear a business presentation about 3 simple selling tactics.
·As you listen, for questions 1-12, complete the notes, using up to three words or a number.
·After you have listened once, replay the recording.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1．A major obstacle of selling things is that your sales message will be______.Three proven ways you can capture a prospect’s attention quickly:
2．Make a______.
3．Surprise your prospects______.
4．Include attention getting headlines on all______.
Emphasize the Human Relationship
5．Prospective customers are more receptive to buying from a real person than from______.
Tip:
6．Sell yourself to make prospective customers ______with the selling process.
7．Sell your company and its history of producing results to make prospective customers confident of your ability to deliver______.
Trigger Your Customer’s Imagination
8．Convert the benefits delivered by your product or service into______.
9．Put your prospect in the picture by dramatizing what it feels like to be______.
10．Be______.
11．If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12．Be sure your word pictures are dramatizing benefits and______.