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The value of understanding the language of a foreign country should not be over-estimated, though many blunders in international advertising result directly from translation mistakes.

【参考答案】

Y

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The first rule of advertising is to know your target market and this is especially true in today’s global marketplace where cultural differences come into play.

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Mistakes in global marketing can be embarrassingly humorous, but will inevitably weaken a company’s position in the market.