At present companies and industries like to
sponsor sports events. Two reasons are put forward
to explain this phenomenon. The first reason is that
they get (1) ______ throughout the world. The second (1)______
reason is that companies and industries (2) ______ (2)______
money, as they get reductions in the tax they owe if
they sponsor sports or arts activities.
As sponsorship is (3) ______, careful thinking (3)______
is required in deciding which events to sponsor. It is
important that the event to be sponsored (4) ______ (4)______
the product(s) to be promoted. That is, the right
(5) ______ and maximum product coverage must be (5)______
guaranteed in the event.
Points to be considered in sports sponsorship.
Popularity of the event
International sports events are big (6) ______ event, (6)______
which get extensive coverage on TV and in the
press. Smaller events attract fewer people.
Identification of the potential audience
Aiming at the right audience is most important for
smaller events. The right audience would attract
manufacturers of other related products like
(7)______, etc. (7)______
Advantages of sponsorship
Advantages are longer-term.
People are expected to respond (8)______ to the (8)______
products promoted and be more likely to buy them.
Advertising is (9) ______ the mind. (9)______
Sponsorship is better than straight advertising:
a) less (10)______ (10)______
b) tax-free